Until now, “Gangnam Style” with the famous horse-riding dance hasn’t decreased its hotness in the music world. The song and the music video are gaining in popularity. Images in “Gangnam Style” are employed most for entertainment, from advertisement to games for girls or boys.
“Gangnam Style” now attracting over 900 million views on YouTube, that makes Psy do what no other South Korean singer has had the oppertunity to complete, successfully break into the mainstream US music market. This song still keeps breaking records of the views on YouTube and people’s concern. It overtakes Justin Bieber’s “Baby” to become probably the most watched video on YouTube of most time. Since it was public in July, the song has seen a meteoric rise through the music industry.
In line with the dairymaid, the song was at the tops of music charts in more than 30 countries including UK, Germany, France, Spain and Canada, along with providing material for tens and thousands of parody videos. Besides, it became an addition in the 2012 presidential elections with the now famous “Mitt Romney Style” video and was even utilized by the North Korean 강남룸싸롱 government in propaganda films promoting their supreme leader. Meanwhile, such influential figures as President Obama, U.N Secretary General Ban Ki-moon and Google Executive Chairman Eric Schmidt have all made mention of the hit song.
Psy is extremely surprised by the success of the video, he has and endless choice of the international fans. He appeared on “The Today Show”, taught Britney Spears the horse-riding dance on “The Ellen Degeneres Show” and even gave a special lecture at the University of Oxford. He also signed a contract with Island Def Jam Recordings, which represents artist like Justin Bieber, Mariah Carey and Jennifer Lopez.
From the success of the hit, lots of parody products were born. A selection of colorful tuxedos Psy utilized in the hit video have become the trend of fashion style for many people. The large quantity of games, in which Psy is the main character, are made with the goal of attracting players. Especially, kids love girls games, fashion games, choosing costumes and accessories for Psy. Or they would like to be characters in game with the sound of famous the song.
Achieving worldwide popularity, Psy with his song has broken the Guinness world record as the most used video in YouTube history. People, especially his global fans, are getting excited about his next music product. It can be the issue and challenge for him to overtake their own music product “Gangnam Style “.