Trust is certainly one of mans key decision making criteria when meeting new people for the first time. After all think of it. If you wish to buy a house, select a brand new computer or even decide where you should take your partner for supper for that special occasion, what do you do? You ask someone due to their advice. In the case of house you’ll ask lots of people from a range or agents or realtors to friends and family. And of course you’re right to. It’s a big outlay. Additionally, it affects your daily life experience. If you decide on the wrong house you will be reminded every time you walk around the front door.
Think about those more personal experiences like dinner along with your partner? Get the wrong advice and consequently pick the wrong kind of restaurant for a birthday or anniversary and you will have just wasted your money. No romantic end to the evening for you.
Casino Genie, independent online casino aggregator, recently published a survey which had some quite surprising results. The bottom line is that online casinos are losing tens and thousands of customers every day.
Jon Hingston, Customer Satisfaction Manager at Casino Genie, says, “Our survey of 2,500 online gamblers from over 100 online casinos shows that คาสิโนออนไลน์ players want a more personal service. And one the main element criteria of this personalized service is trust. Players want honesty and integrity. Sure this will cost the casinos more to control nevertheless the upside will out weigh those costs. The survey figures show that players stay with a casino 5 times longer when customer care meets their expectation. So given these details what we now need to comprehend is how we could help casinos deliver this and fun experience too. “.
Why does trust matter so much. We speaking about hardened gamblers who just want to win money right? No. Hingston tell us, “The bulk of players are a new comer to gambling. And there’s huge community of people that are delay by the complexity of the games, the language that we use is confusing and they feel out of their depth. If online casinos want to win advocates for life they have to be’your friend ‘. Behave such as the friend at school who taught you the guidelines of baseball or English cricket without laughing at you. Then you can certainly both enjoy the overall game more.”
Of the 2,500 online casino players that Casino Genie surveyed just over 1,400 have been playing significantly less than 12 months. Only 24% were loyal to one casino. Over 62% played at four or even more casinos.
Interestingly of these players who’d been gambling for over 12 months, there is still a large number of players playing at four casinos or even more, 48%. Alarmingly for online casinos 78% of those cited poor customer care as reasons due to their fickleness. Only 4% of players had found site which these were entirely loyal too. But here is the killer fact. Each one of those 100 people said that the reason why they stuck with their casino was as a result of’superb customer care ‘. Makes you think doesn’t it. Why isn’t my casino that way?
Not one of those 100 gamblers played at a’Top 20’casino. The small casinos are acting smarter, reacting quicker and playing the boutique game to test and compete in this sector. And its starting with an effect.
So let’s return to the trust issue. Another figure that came from the survey. 82% of people asked said they would try a new online casino if recommended with a friend. 68% of people said that they would try a new online casino if it absolutely was’strongly recommended’by other players.