Online Movie Rental — What Movie Viewers Want

Consumers have several options as it pertains to viewing movies at home. Two of the most used are renting movies at the local video store and renting movies via an on the web service. An informal survey was recently conducted on a house electronics/entertainment site concerning the movie viewing habits of website visitors. The outcome pointed to a number of the misconceptions that also exist about online rental of DVDs by consumers that have not yet tried the service.

Participants in the survey were asked several questions, including how often they watch movies in the home, if they rent movies online, and or even, why. Nearly 28% of these responding indicated they rent movies online. Of the remainder, the most frequently cited basis for not utilizing an online movie rental service was concern which centered across the perception that online movie rental could be more costly than the local video store. When looking at a few scenarios it becomes evident which method is often more affordable.

For individuals who indicated they watch only 1 to 3 movies each month the savings from renting online are small. Renting 2 movies each month at the local video store would average around $7.40 whereas renting from Netflix for example, if they chose the plan that has a control of 2 movies each month, would run $5.99. After getting a video at the local store the user would have overnight or simply one week to go back the movie but an on the web rental allows them to keep the movie for an unlimited amount of time.

For those individuals who responded they view 1-3 movies weekly, the savings could be more significant. For example, renting 8 movies each month would run around $29.55 at the local store and as little as $14.99 online if they find the “2 out at a time” plan or $17.99 for the “3 out at a time” plan. As viewing increases so does the likelihood of experiencing greater savings.

For many who responded they view 4 movies weekly (averaged out to 16 per month) the typical cost at the local store could be $59.04 while online rental could be $23.99 allowing the user “4 out at a time “.Renting by way of a service like Netflix generally doesn’t limit how many movies an individual views but alternatively, how many movies they can have out at any given time. Therefore rentals are more or less unlimited with many of the plans.

The 2nd most regularly cited basis for not utilizing online movie rental services was that the in-patient rented movies on the spur of the moment and did not plan ahead. Certainly renting movies online and receiving them through the mail would not allow you to definitely decide at 6:00 p.m. that they would like to see The Queen and receive it so they can be viewing the movie by 8:00 p.m. However, the delay for receiving movies selected through the mail is just 1 business day which will seem sufficient in many instances.

The ongoing future of DVD rental may be changing however as Netflix announced in early 2007 that customers would now have the choice of watching movies instantly using a streaming service that’s now available for some movies. The service must be quicker than most download services as streaming allows viewing of the movie because it is streamed as opposed to waiting until download is complete. Although a complete transition from the present mail delivery system to a download form of service will need time, it is clear that immediacy will simply continue steadily to improve. It appears to be that other online movie rental services would follow suit in coming years to be able to compete.

Consumers who have not been initiated into the online movie rental world also may be unacquainted with other benefits/features of such services.

* Greater selection- A typical video store has 10,000 to 15,000 titles available whereas the Netflix online movie rental service has over 80,000. myflixers This would seem to get rid of the situation of consumers coming to the store only to get that there’s nothing there they genuinely wish to see.

* You can find no fees related to the delivery and return of DVD’s; and there is no planing a trip to and from the store as movies are delivered to their door or to their home via streaming.

* Movie selection is assisted by user reviews through online programs like Netflix.

* Trials of online movie rental services are usually risk free as you will find free trials available and no cancellation fees.

* You can find never any late fees nor restrictions on what long a movie could be kept.

Misconceptions about online movie rental services appear to limit the participation of a significant number of consumers. Online movie rental probably provides the services that a lot of consumers want, even though they do not know it yet.

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