I am of the opinion that despite the advent of the Internet facilities, the amount of people who head to brick-and-mortar shops for shopping activities hasn’t decreased. As rightly said by Rita Rudner, “Buying something in-store is just a very special feeling. Actually, the less I purchase something, the more it’s worth to me.”
First, shopping in-store has several functions. One of these brilliant could be the economic function, such as for example purchasing a product. Shopping can also fulfill some social functions (meeting people and conversation) and recreational functions (physical exercise, entertainment). Psychological needs are often met by this activity, such as the importance of contact with information, or to fresh stimuli. Even though, the Internet afford them the ability to conduct activities such as for example working and shopping without travelling to activity places, the idea of e-shopping has been restricted to a certain group of goods and people. This has influenced people at a given time for you to think whether to get online, or to get in-store.
Second, product characteristics affect e-shopping. The kinds of products which are popularly purchased via e-shopping are computers, computer hardware and software, CDs, books, travel tickets, cinema and concert tickets, and fast food such as for example pizza. However, people prefer to get such items as clothes, furniture, and cosmetics in-store. Of the web grocery shoppers, most would not buy meat, dairy produce, and other perishables online.
Third, e-shopping rates relatively low when compared with in-store shopping on such shopping mode characteristics as product information, product sales, security of transactions, and simple returning merchandise. Those who opt for e-shopping take action only for saving time and having flexibility in shopping hours. Moreover, shopping online deprives us of the chance to try these products to be able to see if their quality meets our standards. Redder Ribbons Shopping in stores gives us the chance to try these products at our own pace, along with ask for clarifications and details that only face-to-face interaction provides.
Fourth, people still see some value in likely to the store. Numerous about likely to a shop to look is that we get the opportunity to go out and be with people. One more thing, once we head to the store, we can buy what we wish and we can know very well what the store has. On the other hand, we will never know when stores could have something on-line, and they cannot have it for us immediately. It is rather a waste to wait for an item we wish than to attend the store and pick it down right away. Further, e-shopping is mainly done by people in professional occupations and with high incomes.
Fifth, it is all about trust. Some individuals simply do not trust the idea of adding their bank card information online. Shopping on the internet means we will need to purchase our purchases via a bank card, a PayPal account or an E-Check. Not everyone is comfortable paying in this way and because of that they will continue to look in stores when they are able to shop online.