When searching for an SEO agency it can be very difficult to determine a list of criteria especially when you don’t understand the SEO process. Almost every SEO consumer would expect a great SEO agency to appear in the the surface of the major search engines for almost all their relevant key phrases. Although this concept seems very logical it doesn’t necessarily reflect upon one other agencies which aren’t. You will find literally tens of thousands of SEO companies available and with a somewhat small number of positions on the very first page, it’s impossible for the agencies to prove their value by being on the very first page. It’s only when you begin to breakdown the existing high performing SEO agencies that you begin to produce an improved understanding as to why they’re there and most importantly why you ought not use them. You will find endless checks you are able to do on an SEO company but I would strongly urge anyone to hold out the ones listed below followed by any further checks you think to be suitable.
Search their company name
Searching their company name will inevitably mention their directory listings, article submissions and social networking pages however, if the company is relatively large, you will have some feedback somewhere. It’s highly likely if someone has received a great or bad experience having an SEO company, they’d have mentioned it on a webmaster forum or a blog. It’s extremely important not to take these reviews at face value because some unethical SEO agencies promote their services this way, if it is a forum look at their post count, join date and response from other forum users.
Look at their portfolio
If an SEO agency is great at what they do you will have an endless method of getting testimonials, don’t hesitate to ask the agency for previous types of their work agência seo sp. If an SEO company advertises a massive amount clients yet somehow only displays a group number of testimonials, question them why or even better ask the owners of the websites. Webmasters are far more inclined to tell you what’s no longer working or hasn’t worked in place of what’s working well.
Check their back links
A large proportion of online marketing is back linking and you will find endless amounts of free tools to test the back links of a certain website. The caliber of the websites linking to the SEO Company will reflect upon the ethical standard of their work. If you discover an agency to really have a vast quantity of back links from websites you’d consider to be spam it is highly likely this is actually the approach they’ll try marketing your website which will be against all major internet search engine guidelines.
It’s extremely important to learn how an SEO company works on your own website, if at some point you think you are being blinded by technical jargon or if you feel as if the company is not being completely honest it’s highly likely the agency is working unethically or in SEO terms using Black Hat SEO. If at any point you see Black Hat SEO I would strongly urge you to leave that SEO company.